The Virgin Radio Dubai “Chosen One” turning real places and real people into stories millions want to follow — from the studio in Dubai to the islands of the Philippines.
Dubai-born Adam Eddine got his break by winning Virgin Radio Dubai’s Chosen One competition — a search for the station’s next voice. The prize was his own show. He’s been on air ever since.
Off-mic he’s a boxer and a creator. His travel content doesn’t feel like an ad campaign because it isn’t one: it’s Adam showing up, joining in, and letting audiences see a place through the people who live there.
That approach has made him a natural bridge between the Middle East and ASEAN — and a go-to name for brands, venues and tourism boards who want reach that feels human.
Beats the field to earn his own show on the UAE’s #1 hit music station.
Builds his radio audience across weekend slots and fill-ins.
Co-hosts with Virgin Radio Dubai’s Brent Black.
11.7M estimated views in three months across Facebook, Instagram, TikTok and YouTube.
Weekdays 10am–2pm and weekend mornings on Virgin Radio Dubai.
Little Adam, suited, bow-tied and already working the camera. Some people are born for the spotlight.
Culture, sport, food, humour and adventure — the strongest-performing content was rooted in local people and everyday moments.
Adam Eddine represents a digital tourism storyteller for the Philippines.
Digital Impact Report — Philippines Content HighlightsEvery booking starts with a short discovery call to shape the idea, the audience and the deliverables.
Launches, galas, conferences, sports nights and festivals — a broadcast-trained host who keeps a room moving.
Enquire →Story-led travel series for tourism boards, hotels and airlines, connecting Middle East and ASEAN audiences.
Enquire →Integrated content across Instagram, TikTok, Facebook and YouTube — native to how Adam already creates.
Enquire →Fight nights, gym launches, fitness challenges and sports activations with the Adam Does Fitness audience.
Enquire →Cultural-exchange projects and partnerships between the Gulf and Southeast Asia.
Enquire →Catch Adam on Virgin Radio Dubai — Weekdays 10am–2pm · Weekends 8am–12pm (UAE time). Listen on 104.4 FM, online, or in the ARN Play app.
with Brent Black & Adam Eddine
Virgin Radio Dubai’s OG voice teams up with its rising star. One’s seen it all, the other’s just getting started — together they unpack life, pop culture and the wild ride of living in the UAE. New episodes every Thursday.
Planning an event, a campaign or a collaboration? Pick a time for a 20-minute discovery call, or send the details and Adam’s team will come back to you.
Adam’s team will reply within 48 hours. For anything urgent, message us on WhatsApp.
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